On April 10th the presentation of Alena Akhmadullina Fall-Winter 2018/19 collection took place at Giraut Gallery in Moscow.
The collection shows Snow Queen fairytale through a prism of ‘80s styles.
An integral part of Alena Akhmadullina’s creations is a fur line with pieces made in a variety of complex craft techniques. The showing demonstrated the brand’s cooperation with Saga Furs, which provided Saga Ò Fox for the collection.
The show highlighted breathtaking fur creations in a setting that featured the fantastic ice heroine surrounded by magical animals - northern owls and deer that appear in traditional prints and deftly constructed fur detailing.
The Alena Akhmadullina brand shares Saga Furs values contained in a responsible supply chain guided by ethical practices.
“Both brands share the principles of, not only beauty and quality, but also sustainability,” notes Larionov. “Alena Akhmadullina chose Saga Furs as a reliable partner due to its reputation for transparency in all activities and the possibility of tracing the fur through all stages of the supply chain.”